Introduction The YouTube Ads playbook that worked in 2023 is already decaying. By 2026, relying on it will quietly burn your budget. Rising CPAs, fewer manual controls, opaque optimization, and…

Imagine this: it’s Diwali season in Delhi. Your physical store is decorated, footfall is decent, but thousands of potential customers are scrolling Instagram, searching Google, and asking Alexa, “best boutique…

Introduction: The Reasons Why Likes Do not Cover the Costs Your number of followers is increasing, you post frequently, and the likes and comments seem encouraging. However, the numbers do…